Booktubing, which refers to self-produced videos that present literature online, has turned into a major trend that resonates powerfully with audiences across the Internet. Nada Elshabrawy was the first Egyptian to create her own professional Booktubing channel in 2017. In her videos, which she produces on a regular basis, she talks about books that are near to her heart. Shady also produces shows online that offer tips on literature. In an interview, the two discuss this new trend, their passion for literature and the response of the public in the Arabic world.